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Virtual Event: Jewelry’s Most Powerful Influencers: Content Strategies That Sparkle
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Our latest virtual panel brought together four of the most influential voices in the jewelry space—Tracey Ellison, Julia Hackman Chafé, Beth Armata, and Grant Mobley—to share practical, high-impact insights on building an audience, creating content that resonates, and standing out on social media. Watch the full panel recording
Whether you're just starting to build your brand presence or looking to refine your digital voice, their strategies offer inspiration and real-world takeaways.
Explore the Resources
To complement the conversation, we’re sharing two focused tools to help you take action:
Jewelry Social Content Cheat Sheet
A practical guide to creating scroll-stopping content—from lighting and styling tips to best practices around consistency, video, and authenticity. Ideal for brands, retailers, and content creators at every level. VIEW CHEAT SHEET
Retailer Spotlight: Be on Park
This month’s spotlight features Be on Park, a fine jewelry retailer in Winter Park, FL. Known for their beautifully curated selection and consistent visual voice, their approach to multi-brand content is a standout example of what works. Owner Emily Dowling Williams shares how she plans, creates, and connects with her audience in a way that feels personal and polished. READ THE SPOTLIGHT
February 25, 2025
WJA Foundation announces new partnership with Stuller to launch Bench Jeweler Scholarship in 2025
The WJA Foundation is excited to announce a new partnership with Stuller, Inc., one of the leading manufacturers and suppliers of fine jewelry and jewelry-related products, to launch a Bench Jeweler Scholarship in the spring of 2025. Read more
December 16, 2024
WJA Foundation Celebrates 2024 Ella Klein Internship Recipients
The Women’s Jewelry Association proudly highlights the achievements of this year’s Ella Klein Internship recipients, sponsored by Julius Klein Diamonds (JKD), Jamie Dunton and Gabriella Botelho. The WJA Foundation is honored to partner with JKD to provide key experiences to help women advance in their diamond and jewelry careers. Read more
December 10, 2024
WJA Announces its 2024 Jewelry Loupe Project program graduates
The Women’s Jewelry Association (WJA) is excited to announce the graduates of its 2024 cohort of its nationwide Jewelry Loupe Project program. WJA selected eighteen emerging designers, its largest cohort to date, to participate in this year’s program from over 100 applicants. Read more
December 5, 2024
WJAF Welcomes New Board Members, Grant Mobley and Thomas Davis
The Women’s Jewelry Association Foundation is pleased to announce the appointment of Thomas Davis, Director of Business Development at Select Jewelry, Inc., and Grant Mobley, Jewelry & Watch Editor at Natural Diamond Council, to its board of directors. Read more