Women's Executive Leadership Forum
about wja's forum
The Women’s Executive Leadership Forum was developed in 2019 as a think-tank style convening of women leaders in the jewelry and watch industry. The purpose is to network, evaluate industry opportunities and solve business challenges.
Our 2022 in-person fundraiser provided participants with the opportunity to support the industry and learn how to unlock Gen Z’s buying potential for their business.
Thursday, October 27th, 9am - 1pm EDT
Bohemian National Hall | New York City
Tickets - $450
In 2022, in partnership with the Women’s Jewelry Association, Citizen Watch America launched a research study to ask GenZer’s about their relationship with jewelry and watches, and what it would take to secure a purchase.
The forum's keynote and panel discussion uncovered the behaviors, beliefs, attitudes, and drivers that motivate Gen Z consumers when considering jewelry and watch purchases and will benefit professionals in merchandising, marketing, consumer research, sales, and sustainability.
Did you know?:
- Fine jewelry has the highest purchase intent rate among Gen Z
- Your brand and its values are more important to Gen Z men than Gen Z women
- Musicians are the influencers most followed by Gen Z women
- They can’t yet afford high-end luxury, but they view watches as a long-term investment
The event included a keynote presentation followed by a panel discussion with Gen Z participants and representatives from Citizen Watch America to ground the research with real-life examples and insights. The panel discussion included an interactive Q&A at the end.
Marketer, Professor, Author, Keynote Speaker, Gen Z Expert
Attendees heard from Mark Beal, one of the world's leading Generation Z experts. Mark has authored three books focused on Gen Z and is a 30-year marketing and public relations practitioner who is interviewed regularly by top-tier media. Mark collaborates weekly with Gen Z students at Rutgers University where he teaches courses in integrated marketing communications.
Chief Marketing Officer, Citizen Watch America
Chief Merchandising Officer, Citizen Watch America &
President, Women's Jewelry Association
Vice President, Consumer Insight &
Data Management, Citizen Watch America
Market research firm meets creative think tank. Presenting in partnership
with Citizen Watch America, 'Tapping into What Makes Gen Z Tick.'
All attendees walked away with a copy of
'Marketing to Gen Z Holiday Hot Sheet'
with the top 5 actions you can take this holiday season to reach Gen Z.
Plus, attendees received a copy of Mark's new book,
"Gen Z Graduates to Adulthood."
A SPECIAL THANKS TO OUR ESTEEMED SPONSORS