Start Date: 8/26/2020 1:00 PM EDT
End Date: 8/26/2020 2:00 PM EDT
Venue Name: Zoom, Free for Members and $25 for Non Members
Organization Name:
Women's Jewelry Association
Contact:
WJA is excited to host a FREE two-part webinar series with guest speaker Kevin Reilly, Vice President of Platinum Guild International
Session Two: Technical Education Resources and Transforming the Customer Experience
Can you guess one of the main reasons why some stores do not stock a lot of platinum product? If you’re a retailer, you may have said that your bench jeweler is not comfortable working with it. PGI’s advice – don’t pass on the opprortunity to offer your customers the world’s most precious metal, give your bench jeweler the resources they need to work effectively with platinum. We’ll introduce the Platinum Quality Assurance Benchmarks and Microtopics – the technical resources accessible on www.platinumlearning.com. Then we’ll talk about transforming the customer experience instore and online through the use of inclusive language and product activations to bring the amazing qualities of platinum to life in a way that speaks to all of your customers.
Kevin Reilly is a jewelry industry veteran with over 30 years of experience in brand building, marketing, sales & customer relationship management. At Platinum Guild International, he is responsible for developing strategic partnerships with manufacturers and retailers and formulating programs and strategies to help them build a more profitable business with platinum.
He began his career in the retail industry as a member of the Macy’s Executive Training Program. Prior to joining PGI, he served as Vice President of Sales & Marketing at Tache USA and as Director of Customer Relations and New Business Development at Lazare Kaplan International.
He is a frequent speaker at jewelry industry events, helping manufacturers and retailers to seize the platinum opportunity.