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Event Calendar

Wednesday, July 18, 2018

WJA NY Metro | In the Know

Start Date: 7/18/2018 1:00 PM EDT
End Date: 7/18/2018 5:00 PM EDT

Venue Name: Studio 29

115 West 29th Street
2nd Floor, Suite 202
New York, NY  United States  10001

Organization Name: WJA NY Metro Chapter

Jennifer Heebner
Phone: 267-481-4120

In The Know New York Metro: The Evolution of Jewelry in the Digital Space 

Grow your business and protect your great ideas! Let this half day of education arm you with the tools you need to elevate your brand and then safeguard it against digital thieves. 

ORDER TICKETS (Click Buttons at left)
Members $80 | Non-members $95
At-the-door: $95 Member & Non-member price


You’re a creator—you work hard to innovate, please clients, make a difference, and promote your brand. So, when another person or firm appears to steal your ideas and hard work, it’s a soul-crushing experience. Attend the WJA New York Metro Chapter's half day of education to beef up your digital know-how and then protect it online.

First, you will learn how to master data and analytics with a technology expert, then intellectual property (IP) attorneys will advise you on how to protect the fruits of your labor, and finally, a groundbreaking new technology firm created and manned by IP lawyers and experts will show you how to guard your work online across all corners of the globe. Learn about our expert speakers.

Please arrive promptly at 1:00 to ensure time for registration.
  • 1:45–2:30: Understanding Analytics & Data and How to Use Them to Grow Your Brand Online
    Presented by Jennifer Shaheen
  • 2:45–3:30: Making Sense of Trademarks and Copyrights & How Emerging Brands Can Protect Their Intellectual Property
    Presented by Sara Yood and Mary Kate Brennan 
  • 4:15–5:00: Case Studies: What You Can Learn From Fashion Brands Big & Small About Protecting Your Ideas Online 
    Presented by Laura Urquizu

Whether you’re a designer, blogger, retailer, or work in some other facet of industry, the information being covered in this program will help you better build up your digital presence and protect it through tips based on real-world situations. Also incredibly helpful: learning from case studies of other brands who, with the help of experts, have already taken charge of their own IP defense strategies.
In The Know programs are a signature educational offering from the WJA, which strives to secure top presenters and speakers to provide dynamic learning experiences. Come to learn, network, be inspired, and grow your business. The WJA strives to help you achieve your professional goals.

We'll continue the conversation with and networking with our July Metro Mix & Mingle down the street at:
The Seville | 22 West 29th | Full Details



Ben Smithee, CEO, The Smithee Group, will serve as emcee for the day.
Ben Smithee is a seasoned and respected Millennial-focused researcher and analyst who founded The Smithee Group to help brands succeed in the digital age. He has spoken to audiences in 20 countries and 6 continents and is regarded as a go-to expert in digital marketing and the future of retail. He is a recipient of the American Marketing Association’s Marketer of the Year Award and has been nominated as one of the Top 10 Youth Marketers in the U.S. Ben has hosted top-rated TV segments on WFAA’s Good Morning Texas and The Broadcast. Ben has worked with some of the most successful retailers, manufacturers, and designers operating in the jewelry industry today, and also serves on the International Board of Directors for the Women’s Jewelry Association.

Jennifer Shaheen, founder, Technology Therapy Group
Jennifer Shaheen is the Technology Therapist and known in the jewelry industry as a digital marketing expert who understands luxury retail.  Jennifer presents eye-opening insights and action steps jewelry retailers and brands can use to build their businesses in a digital marketplace. She leads the way in helping businesses grow using technology to compete against larger competitors, including custom-built solutions. Jennifer is a national presenter and moderator for JCK, AGS, Centurion, Entrepreneur Magazine, and SCORE, as well as a recurring guest on MSNBC’s Your Business. Jennifer’s agency, The Technology Therapy Group, is known for its superior development team, stellar websites, apps, and unique digital strategies. Find out more by visiting
Sara Yood, senior counsel, Jewelers Vigilance Committee 
Sara Yood was named senior council at the Jewelers Vigilance Committee in 2016. Her responsibilities include trademark monitoring, trademark litigation, advertising monitoring, creating legal compliance tools and publications, and general legal support. She also has additional expertise in U.S. and international laws concerning the import and export of animal materials used in jewelry and has authored multiple JVC publications illustrating the laws surrounding the jewelry industry. She has been a featured speaker at many jewelry industry events, including JCK Las Vegas, AGTA Tucson, the United States Import-Export Council, the Manhattan GIA Alumni Association, and the Fashion Institute of Technology, among others.

Mary Kate Brennan, associate, Epstein Drangel, LLP
Mary Kate Brennan focuses her practice on all aspects of intellectual property litigation. She has co-authored two amicus briefs with the Fashion Law Institute, first to the Supreme Court in the seminal copyright case, Star Athletica v. Varsity Brands, and second to the Federal Circuit in the Converse v. ITC trade dress matter. She also has coordinated and participated in multiple professional education presentations and pro bono clinics relating to fashion law. Brennan is a member of the Fashion Law Committee at the New York City Bar Association, an executive committee member of the Fordham Law Recent Graduates’ Committee, co-founder of the Holy Cross in Fashion Alumni Affinity group, and a Junior Advisory board member of the Cornelia Connelly Center. She was also selected as the 2012-2013 Dean’s Fellow for the Fashion Law Institute, the world’s first center dedicated to law and the business of fashion.

Laura Urquizu, CEO and partner, Red Points
Red Points is the technological solution to Intellectual Property (IP) infringements online, and Laura Urquizu joined the company in 2014. Red Points uses a combination of detection and evaluation technologies to scan the Internet for cases of trademark and copyright violations. Using its proprietary detection software, expert analysts and a professional legal team, Red Points is able to remove incidents quickly and efficiently. Red Points combines the strengths of an automated process with expert human analysis and the knowledge of our IP lawyers, making it the fastest and most comprehensive online brand protection available. Under Urquizu’s guidance, the company has expanded its ability to protect trademarks, built up an even more impressive technological product, and developed a more strategic business model maintained by an expert team.

Online Registration

Registration is Closed
Closed: 7/18/2018 12:00 PM

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