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Meeting new people and forming meaningful business relationships is the hallmark of the Women's Jewelry Association and its world-wide network of members.  

Event Calendar

Thursday, June 24, 2021

WJA NY Metro | June Book Club Event: The Desired Brand Effect

Start Date: 6/24/2021 6:00 PM EDT
End Date: 6/24/2021 7:00 PM EDT

Venue Name: Zoom

Organization Name: WJA NY Metro

WJA NY Metro Chapter
Phone: (917) 923-3924

WJA NY Metro | June Book Club Event: The Desired Brand Effect

You’re a maker, a creator, an expert at your craft. Building a profitable jewelry business doesn't have to be a dream any longer if you know how to create desire for your brand. Now, more than ever, consumers want to support emerging talent and small businesses like yours. They just need to find you.
Yet, most artists, makers, and creatives struggle to create a polarizing brand voice, clearly communicate their message, and develop a brand story that resonates with their dream clients. Those that do this well find it easy to attract the types of customers, clients, and collectors who become lifelong brand advocates. Those that don't experience consistent dry spells and get lost in a sea of other makers.
When you can create desire for your brand, you become the ONLY choice in the eyes of your dream clients. Sales and marketing become easy because you have a system for marketing that fuels the sales engine. Plus, you spend more time doing the creative parts of your business that you LOVE!
The Desired Brand Effect (TM) teaches you how to expand your audience, grow your sales, and amplify your results with simple, actionable steps. Every chapter comes complete with additional exercises and resources that will inspire you to get moving and stay on task. From branding and positioning to marketing and sales - this book will demystify the business side of jewelry making
When you create The Desired Brand Effect (TM) in your business, you'll stand out in the saturated jewelry market with an unforgettable, timeless brand.