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Meeting new people and forming meaningful business relationships is the hallmark of the Women's Jewelry Association and its world-wide network of members.  

Event Calendar

Monday, June 21, 2021

WJA Boston & Providence | Special Guest: Laryssa Wirstiuk

Start Date: 6/21/2021 6:30 PM EDT
End Date: 6/21/2021 8:00 PM EDT

Venue Name: Via Zoom

Organization Name: WJA Boston

Lori Magno
Phone: (845) 473-7324

Join the Boston & Providence WJA Chapters for a very special guest: Laryssa Wirstiuk of Joy Joya!

Laryssa is the founder and creative director of Joy Joya. She’s passionate about helping designers and retailers tell impactful stories about their brands and products and position their jewelry in front of ideal customers. Laryssa is a Certified Diamontologist through the Diamond Council of America, and she’s completed the Gemological Institute of America’s Diamond Essentials course. Other education includes a Master of Fine Arts in Creative Writing from the University of Maryland, College Park and a Bachelor of Arts in Writing from Loyola University Maryland.  She’s spoken at industry events, including Jewelry Ecomm LIVE! in Miami, and her insights have been featured in publications like AdAge, Clickz, MJSA Journal,, and others.

Joy Joya provides branding, marketing, content e-commerce and creative strategy services to designers. You can learn more about Joy Joya here:

Laryssa will share some ideas (based on our recent poll) on How to Build Brand Awareness and Attract Your Target Customer. Thank you to all who responded and helped us find a topic that many of you highlighted as vital to business success.

We have some surprises for this event, including a book raffle - so register at the link to learn from Laryssa and be entered to win!