Press Play: The Role of Press Coverage in Jewelry Marketing and Public Relations
Are you a jewelry designer, artisan maker, or independent jewelry store owner with a great story to tell? Wondering how your small business can get press coverage - and how that can help you grow? Are you passionate about the jewelry you sell, but less confident about PR and Marketing?
This panel, featuring industry experts, will help you get more comfortable with this side of the business. We’ll talk about the why’s and the how’s of press coverage - including what is realistic to take on yourself and when it might be time to work with a professional to avoid burnout. We will also discuss the associated costs, to help you budget realistically. The panel discussion will be followed by a Q&A.
Free for WJA members, $10 for non-members.
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Please note, this is a virtual event hosted on Zoom. Registrants will receive the meeting link via email.
This event will be recorded. All registrants will get a link to the replay regardless if they attend or not.
Hope to see you there!
