Start Date: 3/31/2016 6:00 PM EDT
End Date: 3/31/2016 7:30 PM EDT
2 Columbus Circle
New York, NY United States
Join us for a panel discussion with three Instagram experts and learn how you too can take your jewelry, brand and personal passion to the next level with this dynamic photo sharing social platform. You'll learn how to grow your fans, sell through the platform, or just improve your photo editing skills. Plus, we're organizing drinks at a local spot after, to continue the discussion and network.
Meet Our Instagram Experts
Natalie Bos Betteridge's journey into fine jewelry is a colorful story. Originally from Florida, she studied economics at the University of Pennsylvania and trained as a professional figure skater for Ukraine. A long-time social media enthusiast, Natalie took on a few consultant positions helping jewelers promote their brands online. This early working experience ignited her passion for all things jewelry and inspired her to build Jewels du Jour, a website devoted to important historical and contemporary jewelry. Natalie's first love is to discover and research extraordinary jewelry; Jewels du Jour is the outlet through which she shares this passion.
Molly Clarke, a gemologist, has worked in the jewelry industry for over twelve years. Six years ago she started her first business, The Ring Liaison (www.ringliaison.com), an engagement ring consulting service where she works with jewelers to help clients create quality rings from scratch. Two years ago she opened her second business, Rock That Gem (www.rockthatgem.com), a handmade gemstone jewelry company on Etsy. She is also the Social Media Chair of the WJA and the voice behind the WJA Instagram. Say hi to her on Instagram at @ringliaison and @rockthatgem, or by email at email@example.com.
Liz Kantner, Marketing & Communications Specialist at Todd Reed, has been blogging, tweeting and creating connections since 2008. An advocate for the power of social media, Liz has grown Todd Reed's following over the past four years by sharing his unique story. Liz is passionate about jewelry and the stories behind each design. Learn more by following her personal account: @liz_kantner.
Moderator Peggy Jo Donahue is the owner of Donahue Communications. A writer by trade, she creates content for the websites and social networking feeds of various jewelry industry clients. Donahue previously worked as public affairs director for both MJSA, the association for jewelry makers and designers, and Jewelers of America. She was also editor in chief of both Professional Jeweler and JCK magazines, where she earned two top editorial awards from American Business Media. Donahue is also the author of five books. Her pro bono work includes: member of the Advisory Group for the Diamond Development Initiative (DDI), a non-profit organization working to improve the lives of artisanal and small scale diamond miners; member of the Advisory Council for Ethical Metalsmiths; member of the Women's Jewelry Association International Board (communications chair); member of the WJA New York Metro Board (social networking communications); and member, Jewelers Equality Alliance Board.