Member Login


Why WJA?

 

Meeting new people and forming meaningful business relationships is the hallmark of the Women's Jewelry Association and its world-wide network of members.  

Event Calendar

Monday, March 30, 2020

WJA Austin | WEBINAR: Building Your Wholesale Brand with Robin Kramer

Start Date: 3/30/2020 6:30 PM CDT
End Date: 3/30/2020 8:30 PM CDT

Venue Name: STREAMING ONLINE


Organization Name: WJA Austin

Contact:
Jodis Strother
Email: jodis@throckmortons.biz
Phone: (512) 771-7070




Our Wholesale event with Robin Kramer is still on! We've restructured it to be a webinar and it is FREE for all members! We are committed to providing you with quality content and hope this allows you to participate from the safety of your home.

Ready to build your wholesale brand? Join us as we host industry expert Robin Kramer, to learn how to conquer wholesale through proven methods including:

 

  • Creating line sheets, understanding terms and payments
  • How to find and approach stores
  • How to get the sale
  • Trade show tips, tools and tricks
  • Networking tips
  • And so much more!

Don’t miss this event! Be prepared to learn and create a wholesale strategy that elevates your brand recognition and maximizes your brand credibility!


DATE: March 30, 6:30 PM - 8:30 PM
 

THIS EVENT IS A LIVE WEBINAR
Join us live from your computer or any smartphone, or watch the recorded video on-demand. You'll get a link to join the meeting once the webinar starts. We will have a virtual Q&A too!


TICKETS: FREE for members, $20 Guests 

 

We have waived all fees for this event so that it is completley free for members. 
 

ABOUT ROBIN
Robin Kramer is a brand marketing maven, natural business nurturer, master of relationships and a sales expert who has an impressive history with leaders in the retail industry that have built their brands on innovative merchandising and strong service cultures. 
 
Among these brands is Williams-Sonoma, Inc. where she utilized her operations management background to develop and refine the process of opening new stores during a period of rapid expansion across that organization’s three retail brands: Williams-Sonoma, Pottery Barn and Hold Everything. Kramer overhauled the store's associate recognition program; she also led the customer service functions for all retail brands, including the development and implementation of service standards in stores and call centers. She went on to implement similar programs and new initiatives at another forward-thinking retail brand, the Old Navy division of Gap, Inc.
 
For the past 18 plus years, Robin has worked with primarily small, upscale wholesale brands and designers to bring their products to market, position these niche brands for maximum exposure to their target customers and build relationships with national and international retailers. One such brand was Dogeared where she helped them grow from a small company into a well-known jewelry brand with sales growth over 800% in the five years she was there. She has a keen eye for recognizing products and designs that represent a unique and fresh approach in a crowded and competitive space.
 
In 2010 Robin founded Red Boot Consulting and in 2012 she co-founded Flourish & Thrive Academy, an online business educational platform for jewelry designers worldwide. She has had the pleasure of speaking and moderating panel discussions at various conferences for Flourish & Thrive Academy LIVE, American Handcrafted trade show, JCK trade show, ISGB (International Society of Glass Beads) conference, NY NOW trade show, SNAG (Society of North American Goldsmiths) conference. She is a guest blogger for Halstead, Inc. and has been a guest on Beads, Baubles & Jewels PBS TV Show.
 
Robin has a passion for helping creatives go after their dreams. And for red boots! She divides her time between Sausalito, CA and Dallas, TX.

Online Registration

Registration is Closed
Closed: 3/30/2020 6:00 PM

Add to my calendar

Map