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Meeting new people and forming meaningful business relationships is the hallmark of the Women's Jewelry Association and its worldwide network of members.  

Event Calendar

Saturday, May 3, 2025

WJA Los Angeles | In The Know: Brilliant Perspectives

Start Date: 10/11/2025 2:00 PM PDT
End Date: 10/11/2025 5:00 PM PDT

Venue Name: Andaz West Hollywood

Location:
8401 Sunset Blvd
West Hollywood, CA  United States  90069

Organization Name: WJA Los Angeles

Contact:
Cheryl Freund, Co-President
Email: cheryljfreund@gmail.com
Phone: (215) 431-0605



In The Know 2025: Brilliant Perspectives

In The Know presented by WJA Los Angeles on Saturday, October 11th

WJA's premier educational event at Andaz West Hollywood from 2-5pm.

This year’s program features an unforgettable line-up of industry leaders ready to share their insights and perspectives. 
We’ll dive into topics like brand storytelling, emotional marketing, provenance, heritage, and how collectors’ values are evolving in today’s market.

Enjoy an inspiring afternoon of educational programming and connection, and gain invaluable insights and actionable tools for professional growth.
 
Your ITK admission includes 1 drink ticket and light bites.

This event is open to the Public.


ANDAZ WEST HOLLYWOOD
Andaz Hotel in West Hollywood, CA

Join WJA Los Angeles for

IN THE KNOW: BRILLIANT PERSPECTIVES
THE BUSINESS & FUTURE OF FINE JEWELRY

 

ABOUT IN THE KNOW

Our premier educational event, In The Know, features a panel of experts from the jewelry industry's leading organizations. Attendees enjoy a day of educational and inspirational programming, gaining invaluable insights and actionable tools for professional growth.
 

IN THE KNOW: BRILLIANT PERSPECTIVES
 

Session 1: The Art of Desire
Marketing & Branding for Fine Jewelry

Polly Wales and Maggi Simpkins, moderated by Kyle Roderick (Bijoux Review)


Session 1: In this deeply creative and strategic discussion, we’ll be guided into the heart of what it means to craft a compelling brand identity in today’s fine jewelry world.



Session 2: The Future of Fine Jewelry
Trends, Investment, and Consumer Preferences

Grace Lavarro (Jewels by Grace), Anup Jogani (Jogani Gallery), Trang Pham (GIA GG, ASA, MGA) moderated by Kyle Roderick.


Session 2: This forward-looking discussion will provide insights on the rising allure of provenance, how heritage and storytelling shape modern value, and what today’s collectors are seeking in fine jewelry.



Keynote Address

Doug Hucker
CEO of International Colored Gemstone Association

Doug's keynote will take attendees inside the evolving world of colored gemstones, exploring how the industry can foster integrity, transparency, and growth while embracing a more inclusive, global perspective.



Cocktail Reception

WHEN

Saturday, October 11th
2pm-5pm

WHERE

The Andaz Hotel | Studio 4
8401 Sunset Blvd.
West Hollywood, CA 90069

TICKETS

Members: $40 | $50 at the door
Non-Members: $50 | $60 at the door

Your ITK admission includes 1 drink ticket and heavy bites.

This event is open to the Public.


WJA is a 501(c)(6) organization. Contributions to section 501(c)(6) organizations are not deductible as charitable contributions on a donor’s federal income tax return. They may be deductible as trade or business expenses if ordinary and necessary in the conduct of the taxpayer’s business.

The WJA Foundation is a 501(c)(3) charitable organization. Contributions to qualified 501(c)(3) organizations may be deductible as charitable contributions on a donor's federal income tax return. Tax ID #22-3492014

Online Registration

Registration is Closed
Closed: 10/11/2025 2:00 PM

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