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Meeting new people and forming meaningful business relationships is the hallmark of the Women's Jewelry Association and its world-wide network of members.  

Event Calendar

Wednesday, May 18, 2022

WJA Masterclass | Simple Online Strategies to Increase Conversions and Sales

Start Date: 5/18/2022 12:00 PM EDT
End Date: 5/18/2022 1:00 PM EDT

Venue Name: Zoom, FREE for WJA Members, $25 for Non-Members

Organization Name: Womens Jewelry Association

Rachel Jurisz
Phone: (845) 473-7324

Simple Online Strategies to Increase Conversions and Sales

Selling online via your branded website is no longer a "nice to have" for the jewelry industry, it's a must have if you want to stand out and compete as a designer, maker, retailer, gem dealer, or supplier. The brands that are blowing up these days have a holistic online sales strategy that works. During this 60 minute masterclass and Q&A, Tracy Matthews of Flourish & Thrive Academy will walk you through simple online strategies that will increase your website conversions and sales.

You'll learn...
  1. What's working NOW to drive traffic to your website
  2. How to measure the success of your marketing campaigns
  3. Simple digital strategies you can use today to grow your audience of engaged buyers
Free for WJA Members
$25 for Non-Members

Tracy Matthews

Tracy Matthews is a Jewelry Designer, Entrepreneur, the Host of the Top-Rated, Thrive By Design Podcast and the author of the Desired Brand Effect: Stand Out in a Saturated Jewelry Market With a Timeless Brand.

Over the past 25 years, she’s founded four companies including two eponymous jewelry companies, Flourish & Thrive Academy, and Creatives Rule the World. She helps creators and makers of all types align their businesses with their life goals to become better leaders, create financial security and freedom, and live more fulfilled and fun lives. 

Every week, she inspires over 150,000 people to launch, grow, and scale successful multi six and seven figure jewelry, product, and creative businesses through her podcast, blog, social media platforms, coaching, and programs. For more, visit or

In 2022, WJA Masterclasses are made possible with the generous support of:

Online Registration

Registration is Closed
Closed: 5/18/2022 12:00 PM

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