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Meeting new people and forming meaningful business relationships is the hallmark of the Women's Jewelry Association and its world-wide network of members.  

Event Calendar

Thursday, February 25, 2021

WJA Texas | How to Future-proof your business with strategic digital marketing

Start Date: 2/25/2021 6:00 PM CST
End Date: 2/25/2021 8:00 PM CST

Organization Name: WJA Austin - Houston - Dallas

Jodis Strother
Phone: (512) 789-0541


How to Future-proof your business with strategic digital marketing


At this point, you’ve likely seen that digital marketing and advertising is crucial for the success of your business. But, what does it really take to reach that success and see a real return? Ben Smithee and his team at The Smithee Group are some of the leading digital marketing experts in the jewelry industry, and are focused on ensuring businesses are prepared for today’s consumer demands and are ready for the future. Ben will be joining us for the WJA TX-sized roundup to share his knowledge with you on how you can be prepared for the future and get your digital marketing and advertising in an optimal spot to succeed.

This event is brought to you by your friendly WJA Texas chapters: Austin, Dallas and Houston!

Free for WJA Members
$10 for non-members

About Ben Smithee

Ben’s entrepreneurial journey began when he co-founded one of the first Millennial-focused research and strategy firms in 2009. In 2015, Ben launched The Smithee Group, a Digital Growth Agency with a mission to empower entrepreneurs and businesses to dream bigger and achieve multi-generational integrity.
Ben has spoken to audiences around the world in over 20 countries, across 6 continents. He’s regarded as a go-to expert in digital marketing, the future of retail, and the Millennial and Gen Z consumer segments. He’s the recipient of the American Marketing Association’s Marketer of the Year Award and has hosted top-rated weekly TV segments on WFAA’s Good Morning Texas, and The Broadcast.
He is most passionate about the work he does on the Board of Trustees for Big Brothers Big Sisters of NYC where he currently resides with his equally-ambitious wife, Nicole. He has been matched with his Little Brother, Evin, since 2015.
Ben currently serves as an Advising Partner to Aquilla Educational Resources, creating innovative approaches to CTE curriculum that prepares HS students for today’s dynamic business environment. He sits on the Board of Directors for the Women’s Jewelry Association, as well as Gem Legacy, which supports the artisanal mining communities in East Africa with education, training, childcare, healthcare, and business opportunities. When not in the business and non-profit worlds, you can find Ben on the track racing cars, on the slopes snowboarding, or on the links playing golf.