With the twists and turns of 2020 in full-swing, we must understand what is required of businesses today and moving forward. Consumer expectations have evolved, the business environment has been disrupted from the norm, and business leaders and teams must adapt or face tremendous upset. What are the keys to succeeding today? What do consumers expect from a brand in 2020 and beyond? Ben’s engaging presentation will take the audience through several key components your businesses must focus on to be successful. From branding, marketing and advertising, consumer engagement, and more – join us for WJA San Diego’s next amazing Virtual In The Know Education Session.
$5 for WJA Members
$15 for Non-Members
Meet The Speaker!
CEO, The Smithee Group
Ben’s entrepreneurial journey began when he created one of the first and most respected Millennial-focused research and strategy firms in 2009, where he served as CEO until he exited in 2014.
In 2015, Ben launched The Smithee Group, a Digital Growth Agency that helps businesses grow leaders & teams, ideas & strategies, and revenue. Their team offers a full suite of digital marketing and media solutions that leverages their extensive expertise in research and analytics, where many agencies today rely on assumptions and guesswork. Our mission is to empower entrepreneurs and businesses to dream bigger and achieve multi-generational integrity.
TSG’s experience includes some of the largest and most well-known companies around the world including Coca-Cola, McDonald’s, Comcast, Del Monte, EA Games, Disney, General Mills, Kroger, VF Corp, Salesforce, Cox Automotive, Signet, Rio Tinto, and many more. TSG has created an online marketplace and e-learning platform (The Digital Directive) to help small businesses and startups succeed and scale.
Ben has spoken to audiences around the world in over 20 countries, across 6 continents. He’s regarded as a go-to expert in digital marketing, the future of retail, and the Millennial and Gen Z consumer segments. He’s the recipient of the American Marketing Association’s Marketer of the Year Award and has hosted top-rated weekly TV segments on WFAA’s Good Morning Texas, and The Broadcast.
He is most passionate about the work he does on the Board of Trustees for Big Brothers Big Sisters of NYC where he currently resides with his equally-ambitious wife, Nicole. He has been matched with his Little Brother, Evin, since 2015.
Ben currently serves as an Advising Partner to Aquilla Educational Resources, creating innovative approaches to CTE curriculum that prepares HS students for today’s dynamic business environment. He sits on the Board of Directors for the Women’s Jewelry Association, as well as Gem Legacy, which supports the artisanal mining communities in East Africa with education, training, childcare, healthcare, and business opportunities. When not in the business and non-profit worlds, you can find Ben on the track racing cars, on the slopes snowboarding, or on the links playing golf.