Start Date: 2/16/2021 7:00 PM EST
End Date: 2/16/2021 8:15 PM EST
Event Website: zoom.us
WJA Miami Presents:
Marketing Trends in the Industry with Rebecca Foerster!
Access to information and educational resources greatly improves the odds of success for those getting started in their business. This is why we are excited to speak with President of Alrosa USA, Rebecca Foerster. Foerster has years of experience in marketing, diamond supply chains, and luxury goods make her a wealth of knowledge on these subjects.
Join us for a virtual conversation at 7 p.m. on Feb. 16th, where Foerster will discuss a variety of topics related to diamonds. She’ll get into the impact both COVID-19 and lab-grown diamonds have had on the market, tips for those wanting to start working with diamonds, and how to market them to grow your business.
Don’t miss what will be an informative conversation on marketing within our industry as the world goes through many changes.
This event is open to members and non members. Tickets are FREE!
Zoom link will be sent via email upon registration.
Rebecca Foerster, President ALROSA USA Inc.
Rebecca Foerster was appointed as President ALROSA USA Inc in 2019. In 2014-2018, Ms. Foerster served as Executive Vice President of Strategic Planning and Marketing at New York’s Leo Schachter Diamonds, one of the largest diamond suppliers in the United States. Prior to that (since 2007), Rebecca Foerster held the position of Vice President at the US Representative office of Rio Tinto, one of the three largest diamond mining companies in the world. In 1998-2007, she served as Vice President of marketing for Frederick Goldman Inc. (New York), a jewelry manufacturer, specializing in the bridal market and brand development. Prior to that, she worked at large advertising agencies and corporations such as Revlon, Unilever and Benckiser in strategic marketing and branding positions for over 15 years. In 2021, Rebecca Foerster became a president of Diamonds Do Good organization, which supports programs that develop and empower people in natural diamond communities and share these stories of positive impact.
In ALROSA, Rebecca Foerster is in charge of all the US office’s activities, such as auctions for rough and polished diamonds, marketing initiatives specific for the US market, communications with local retailers and manufacturers, as well as media outreach to inform the community about natural diamonds and protect the demand for them.