Start Date: 11/6/2024 10:00 AM EST
End Date: 11/6/2024 11:00 AM EST
Venue Name: Webinar via Zoom
Organization Name:
WJA
Contact:
Lab-Grown and Natural Diamonds. Understanding the differences.
Join the De Beers Institute of Diamonds for an insightful webinar designed to clarify the distinctions between natural diamonds and their laboratory-grown counterparts. With holiday shopping around the corner, this session is a must-attend for retail sales professionals looking to enhance their knowledge and confidently address customer questions.
Led by Technical Liaison Manager Samantha Sibley and Director of Education Jodine Bolden, the webinar will cover:
· The key differences between natural and lab-grown diamonds, including their formation and characteristics.
· Practical insights for retail staff on how to answer common customer queries during the peak sales season.
Whether you're a seasoned jeweler or just getting started in the industry, this session will equip you with the knowledge to better inform and engage your customers.
This webinar is sponsored by the De Beers Group.