Member Login

Why WJA?


Meeting new people and forming meaningful business relationships is the hallmark of the Women's Jewelry Association and its world-wide network of members.  

Event Calendar

Thursday, July 16, 2020

WJA NY Metro | 5 Steps To Solidify Your Brand Presence In A Competitive Market, with Patrick T. Cooper

Start Date: 7/16/2020 4:00 PM EDT
End Date: 7/16/2020 5:00 PM EDT

Venue Name: ZOOM Meeting

Organization Name: WJA New York Metro

WJA New York Metro
Phone: (212) 913-9761

5 Steps To Solidify Your Brand Presence In A Competitive Market, with Patrick T. Cooper

Celebrity Stylist turned CEO (Chief Encouragement Officer), Patrick T. Cooper will examine and identify the Who, What, Where, When, and Why that are the steps to making your brand stand out amongst your competitors. From novice to master designers, there is always room for brand polishing. In fact, in today’s climate it is even more imperative to have seamless and powerful messaging that keeps an audience engaged and informed. It takes less than 7 seconds to make an impression on potential customers and investors, and 8 seconds to keep a newcomer engaged.

Who: Simply put, who are you, and who is your customer?

What: What makes your brand unique, and what are you made of

Where: Agile and nimble, like a ninja. Be ready for trunk show in 5 mins.

When:  There is no time like the present. Stay ready, so you don’t have to get ready.

Why:  Success is the result of hard work.

From print portfolio to being digitally dynamic, join us for this exciting webinar. 

About Patrick T. Cooper

From wardrobe stylist to CEO (Chief Encouragement Officer), Patrick T. Cooper’s career encompasses over 20 years in design. His prowess for defining creative strategies to fuel brands is what continually ignites Patrick. Innate artistic aptitude makes him a highly sought-after partner for Fortune 500 companies looking to garner consumer brand loyalty. Patrick’s diverse body of work includes corporate partners, such as Masonite, as well as entertainment clients: Fantasia Barrino, American Idol season 3 winner, rock band 3 Doors Down, and legendary mogul Sean Combs. Patrick T. Cooper’s cutting-edge sense of style and genius allows him to envision beyond the predictable to create thought-provoking content that positively impacts diverse audiences globally. 

As an African-American man and LGBTQ advocate, Patrick is the epitome of the convergence of eclectic style, art, culture and people. As an official Chief Encouragement Officer, he is committed to living authentically and celebrating originality. Patrick’s mantra, “Being a trailblazer isn’t enough if we don’t encourage others to find and live in their purpose!